Program Overview

With a focus on marketing as the core business function that includes the essential principles of marketing management, the program aims to support students to understand the marketing management fundamentals for a successful career in marketing and sales management. It prepares the students to capture the dynamic realities of the marketplace while emphasizing consumer behavior, market research, strategic management, advertising, and other elements of marketing and sales management.

Program Curriculum

Semester I
  • International Business Management
  • IT for Managers
  • Strategic Management
  • Research Methodology
Semester II
  • Advertising and sales promotion
  • Product and Brand Management
  • Consumer Behaviour
  • Sales and Distribution Management

Course Eligibility

A minimum 50% aggregate in the Graduate / Degree examination from a recognized university (45% for SC/ST).